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Books > Social sciences > Sociology, social studies > Gender studies > Women's studies
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Desperately Seeking Women Readers - U.S. Newspapers and the Construction of a Female Readership (Paperback)
Loot Price: R1,154
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Desperately Seeking Women Readers - U.S. Newspapers and the Construction of a Female Readership (Paperback)
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Desperately Seeking Women Readers delves into the history of U.S.
newspapers to examine the construction of female readership. Pages
designed specifically for women transformed over time as the
newspaper industry looked for ways to capture women readers. Harp
investigates the creation and collapse of these pages before
considering contemporary case studies to explore the recent revival
of sex-specific pages. Interviews with professional journalists
reveal the difficulties with defining news for women and the
problems inherent in constructing newspapers in a sex-specific way.
With a clear and descriptive style, Harp offers a fresh, original
topic in communication scholarship. Desperately Seeking Women
Readers is ideal for undergraduate and graduate coursework, as well
as for curious readers of U.S. newspapers or historical and
contemporary women's issues.
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