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Books > Social sciences > Politics & government > Central government
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The Presidential Election of 1996 - Clinton's Incumbency and Television (Hardcover, New)
Loot Price: R2,912
Discovery Miles 29 120
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The Presidential Election of 1996 - Clinton's Incumbency and Television (Hardcover, New)
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This book is an examination of the central role of incumbency in
the televised world of American presidential elections and analyzes
how an individual incumbent, Bill Clinton, influenced the recurring
and predictable patterns of televised news in ways that secured his
reelection. Dover advances a theoretical perspective on the
importance of incumbency and links it to the institutional and
rhetorical features of the presidential office. He describes how
television news media responds to incumbency by depicting a strong
incumbent, one who leads in the polls and eventually wins, as a
statesman deserving of reelection, and by showing a weak incumbent,
one who trails in the polls and eventually loses, as a troubled
politician unqualified for office. Professor Dover demonstrates
that the uniquely appearing events of the 1996 Campaign were not
unique, but were instead additional manifestations of the recurring
patterns by which incumbency and television news operate in
American politics. Clinton became a strong incumbent before the
election began and TV news media responded predictably. After
examining how Clinton became a strong incumbent by defeating the
Republicans in a highly televised series of battles in 1995 over
Medicare and the federal budget, he then describes how the news
media responded to Clinton's strength by directing attention to the
most divisive aspects of the Republican nomination campaign while
presenting Clinton as a statesman. He also examines the general
election campaign from the same perspective, while demonstrating
how TV news media constantly depicted Clinton as a likely winner
while focusing on Dole as the probable loser. An important analysis
for all students and researchers of presidential elections and
political journalism.
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