Rethinking Culture in Health Communication An interdisciplinary
overview of health communication using a cultural lens--uniquely
focused on social interactions in health contexts Patients, health
professionals, and policymakers embody cultural constructs that
impact healthcare processes. Rethinking Culture in Health
Communication explores the ways in which culture influences
healthcare, introducing new approaches to understanding social
relationships and health policies as a dynamic process involving
cultural values, expectations, motivations, and behavioral
patterns. This innovative textbook integrates theories and
practices in health communication, public health, and medicine to
help students relate fundamental concepts to their personal
experiences and develop an awareness of how all individuals and
groups are shaped by culture. The authors present a foundational
framework explaining how cultures can be understood from four
perspectives--Magic Consciousness, Mythic Connection, Perspectival
Thinking, and Integral Fusion--to examine existing theories, social
norms, and clinical practices in health-related contexts. Detailed
yet accessible chapters discuss culture and health behaviors,
interpersonal communication, minority health and healthcare
delivery, cultural consciousness, social interactions,
sociopolitical structure, and more. The text features examples of
how culture can create challenges in access, process, and outcomes
of healthcare services and includes scenarios in which individuals
and institutions hold different or incompatible ethical views. The
text also illustrates how cultural perspectives can shape the
theoretical concepts emerged in caregiver-patient communication,
provider-patient interactions, social policies, public health
interventions, and other real-life settings. Written by two leading
health communication scholars, this textbook: Highlights the
sociocultural, interprofessional, clinical, and ethical aspects of
health communication Explores the intersections of social
relationships, cultural tendencies, and health theories and
behaviors Examines the various forms, functions, and meanings of
health, illness, and healthcare in a range of cultural contexts
Discusses how cultural elements in social interactions are
essential to successful health interventions Includes foundational
overviews of health communication and of culture in health-related
fields Discusses culture in health administration, moral values in
social policies, and ethics in medical development Incorporates
various aspects and impacts of the COVID-19 pandemic as a cultural
phenomenon through the lens of health communication Rethinking
Culture in Health Communication is an ideal textbook for courses in
health communication, particularly those focused on interpersonal
communication, as well as in cross-cultural communication, cultural
phenomenology, medical sociology, social work, public health, and
other health-related fields.
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