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Competitive Strategies - Managing the Present, Imagining the Future (Hardcover) Loot Price: R4,081
Discovery Miles 40 810
Repayment Terms: R382 pm x 12*
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Competitive Strategies - Managing the Present, Imagining the Future (Hardcover): E. Valdani, A. Arbore

Competitive Strategies - Managing the Present, Imagining the Future (Hardcover)

E. Valdani, A. Arbore

Series: Bocconi on Management

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Loot Price R4,081 Discovery Miles 40 810 | Repayment Terms: R382 pm x 12*

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This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive 'seasons'. The authors call them the games of movement, imitation, and position.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Series: Bocconi on Management
Release date: November 2012
First published: 2013
Authors: E. Valdani • A. Arbore
Dimensions: 229 x 152 x 20mm (L x W x T)
Format: Hardcover
Pages: 272
ISBN-13: 978-0-230-30164-1
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-230-30164-9
Barcode: 9780230301641

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