Consumer Kids - How big business is grooming our children for profit (Paperback, New)

This book will shock you. Consumer Kids shows how, more than ever before, and perhaps more than anywhere else in the world, our children are being tracked and targeted by big business, which sells them back their dreams, packages their childhood and exploits their vulnerabilities. It looks at why children torture their Barbies, how boys feel about David Beckham, why mums are cooler than dads, why children in the toughest families make the most ardent consumers and why, above all, too much marketing makes you unhappy. This hard-hitting expose is essential reading for anyone who is interested in the deeper implications of the runaway commercial world we live in.

General

Imprint:	Constable
Country of origin:	United Kingdom
Release date:	2009
First published:	2009
Authors:	Ed Mayo and Agnes Nairn
Dimensions:	197 x 128 x 24mm (L x W x T)
Format:	Paperback
Pages:	378
Edition:	New
ISBN-13:	978-1-84529-880-7
Categories:	Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
LSN:	1-84529-880-2
Barcode:	9781845298807

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