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Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
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Consumer Kids - How big business is grooming our children for profit (Paperback, New)
Price: R262
Discovery Miles 2 620
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Consumer Kids - How big business is grooming our children for profit (Paperback, New)
 (1 rating, sign in to rate)
Price R262
Discovery Miles 2 620
Expected to ship within 2 - 4 working days
|
This book will shock you. Consumer Kids shows how, more than ever
before, and perhaps more than anywhere else in the world, our
children are being tracked and targeted by big business, which
sells them back their dreams, packages their childhood and exploits
their vulnerabilities. It looks at why children torture their
Barbies, how boys feel about David Beckham, why mums are cooler
than dads, why children in the toughest families make the most
ardent consumers and why, above all, too much marketing makes you
unhappy. This hard-hitting expose is essential reading for anyone
who is interested in the deeper implications of the runaway
commercial world we live in.
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