This book is written for business individuals in a position to
provide, support, use and/or enhance enterprise communications:
Video and media managers; video producers; visual and electronic
graphics specialists; webmasters; IT and telecommunications
specialists; trainers and educators; merchandising and marketing
executives; and executive management and corporate communicators.
It is a resource for information of, from and about enterprise
communications that: Provides an overview of driving applications
in the enterprise: Communications, training and education, and
merchandising-based advertising, marketing and promotions.
Generates ideas and inspiration to implement systems and solutions
that improve communications throughout your organization. Helps you
understand the needs and requirements of your customers, as well as
other functional support groups in your organization. Provides a
perspective of what your peers are doing in other organizations.
Gets everyone in your organization involved in the delivery of
visual communications, on the same page. Will be a quick reference
guide for definitions, terms and acronyms. The Figures and
information included in the Charts, Tables and Resource Section can
be a quick reference tool and a helpful desktop guide. Contents: In
the first two sections, Enliten's Randy Palubiak covers key
considerations and perspectives to address when selecting the
method(s) of delivering your content, including criteria and
guidelines comparing Terrestrial, Satellite and Hard Media delivery
options. Enliten's Chief Technologist, Edward Behan provides an
overview and perspective on technologies, formats and standards
that will affect how we communicate today and into the future as he
covers advanced video compression technology, MPEG-4, Windows Media
9 and other topics of interest. In his section, Instructional Media
Selection Guide for Distance Learning, Dr. Jolly Holden addresses
the strengths and weaknesses of delivering instructional media for
Distance Learning and provides instructional strategies to support
Distance Learning. In the section In-Store Digital Media Networks,
Adrian Weidmann provides an intriguing perspective on how "The
confluence of audio, video, graphics, computer and network
technologies gave birth to the promise of digital signage networks"
and how a finely tuned business model can help retailers grow
revenue and build margin. Glenn Fishering applies his video
production experience to address Production Considerations for
Webcasting & Streaming. As chief engineer for Home Depot
Television, Bruce Covey shares his thoughts and perspectives on key
considerations and issues about in-house media production and
broadcast facilities. In the section on Guidelines for Building a
Cost Model, Palubiak provides cost comparisons between various
delivery methods for both a one-time event and for regularly
provided programming over an extended period. A selection of case
studies and success stories from and about enterprise organizations
may provide ideas and perspectives on how others have addressed
challenges similar to those you face.
General
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