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Books > Business & Economics > Economics > Microeconomics
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Microeconomics and Behaviour, 3e (Paperback, 3rd edition)
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Microeconomics and Behaviour, 3e (Paperback, 3rd edition)
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Microeconomics and Behaviour, third edition, is an accessible yet
intellectually challenging and engaging textbook for students. It
develops core analytical and technical tools and embeds them in a
collection of real-world examples and applications to illuminate
the power and versatility of the economic way of thinking. With
this approach, students develop economic intuition and are
stimulated to think more deeply about the technical tools they
learn, and to find more interesting ways to apply them. This
enables students to not just understand microeconomics, but to
think like economists themselves, and to develop a lasting interest
in the discipline. Key Features * Fully updated chapters, including
new and expanded material on international labour markets, the gig
economy, behavioural game theory and nudge theory. * Extensive
pedagogical features such as examples, key terms and definitions,
in-chapter exercises, chapter summaries, and review questions and
problems. * Economic Naturalist examples that show how economic
principles can be used to explain experiences and observations of
everyday life. New examples include: "Why do firms benefit from the
gig economy?", "Why is self-checkout becoming the norm in shops?",
and "Why do online retailers have flagship stores?". Connect (R)
Resources Available with McGraw-Hill Education's Connect (R), the
well-established online learning platform, which helps faculty and
institutions improve student outcomes and course delivery
efficiency. In addition to maths tutorials and SmartBook, the
awardwinning adaptive reading experience, the new Connect (R)
features for this edition include: * Economic Application Based
Activities that provide students with valuable practice, using
problem solving skills to apply their knowledge to realistic
scenarios. Students progress from understanding basic concepts to
using their knowledge to analyse complex scenarios and solve
problems. * Economic Naturalist graphing questions which have been
newly developed to complement this key pedagogical feature from the
textbook. * Interactive Graphs that help students see the relevance
of the subject matter by providing visual displays of real data for
students to manipulate. All graphs are accompanied by assignable
assessment questions and feedback for students. To learn more,
visit mheducation.co.uk/connect
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