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Mass Appeal - The Formative Age of the Movies, Radio, and TV (Hardcover)
Loot Price: R1,576
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Mass Appeal - The Formative Age of the Movies, Radio, and TV (Hardcover)
Series: Cambridge Essential Histories
Expected to ship within 12 - 17 working days
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Mass Appeal describes the changing world of American popular
culture from the first sound movies through the age of television.
In short vignettes, the book reveals the career patterns of people
who became big movie, TV, or radio stars. Eddie Cantor and Al
Jolson symbolize the early stars of sound movies. Groucho Marx and
Fred Astaire represent the movie stars of the 1930s, and Jack Benny
stands in for the 1930s performers who achieved their success on
radio. Katharine Hepburn, a stage and film star, illustrates the
cultural trends of the late 1930s and early 1940s. Humphrey Bogart
and Bob Hope serve as examples of performers who achieved great
success during the Second World War. Walt Disney, Woody Allen, and
Lucille Ball, among others, become the representative figures of
the postwar world. Through these vignettes, the reader comes to
understand the development of American mass media in the twentieth
century.
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