Western thinking is failing because it was not designed to deal
with change In this provocative masterpiece of creative thinking,
Edward de Bono argues for a game-changing new way to think. For
thousands of years we have followed the thinking system designed by
the Greek philosophers Socrates, Plato and Aristotle, based on
analysis and argument. But if we are to flourish in today's rapidly
changing world we need to free our minds of these 'boxes' and
embrace a more flexible and nimble model. Parallel Thinking is an
invaluable insight into the word of creativity; de Bono unveils
unique methods of brainstorming and explains preconceived ideas of
what creativity involves and is. This book is not about philosophy;
it is about the practical (and parallel) thinking required to get
things done in an ever-changing world.
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