In the twenty-first century, humanity is reaching new heights of scientific understanding - and at the same time appears to be losing its mind. How can a species that discovered vaccines for Covid-19 in less than a year produce so much fake news, quack cures and conspiracy theorizing?

In Rationality, Pinker rejects the cynical cliché that humans are simply an irrational species - cavemen out of time fatally cursed with biases, fallacies and illusions. After all, we discovered the laws of nature, lengthened and enriched our lives and set the benchmarks for rationality itself. Instead, he explains, we think in ways that suit the low-tech contexts in which we spend most of our lives, but fail to take advantage of the powerful tools of reasoning we have built up over millennia: logic, critical thinking, probability, causal inference, and decision-making under uncertainty. These tools are not a standard part of our educational curricula, and have never been presented clearly and entertainingly in a single book - until now.

Rationality matters. It leads to better choices in our lives and in the public sphere, and is the ultimate driver of social justice and moral progress. Brimming with insight and humour, Rationality will enlighten, inspire and empower.

Our thought lives have incredible power over our mental, emotional, and even physical well-being. In fact, our thoughts can either limit us to what we believe we can do or release us to experience abilities well beyond our expectations. When we choose a mindset that extends our abilities rather than placing limits on ourselves, we will experience greater intellectual satisfaction, emotional control, and physical health. The only question is . . . how?

Backed by up-to-date scientific research and biblical insight, Dr. Caroline Leaf empowers readers to take control of their thoughts in order to take control of their lives. In this practical book, readers will learn to use

• The 5-step Switch on Your Brain Learning Program, to build memory and learn effectively
• The Gift Profile, to discover the unique way they process information
• The Mindfulness Guide, to optimize their thought life and find their inner resilience

Dr. Leaf shows readers how to combine these powerful tools in order to improve memory, learning, cognitive and intellectual performance, work performance, physical performance, relationships, emotional health, and most importantly a meaningful life well lived.

Each of us has significant psychological resources at our fingertips that we can use in order to improve our overall well-being. Dr. Leaf shows us how to harness those resources to unlock our hidden potential.

In the 21st century people live on their wits. What determines how successful they are in whatever they do is their mental ability and, to a large extent, that depends on their memory quality. The author and colleagues of London University discovered that memory quality has even replaced IQ as the dominant predictor of school outcomes. Deriving from such research, this book, now in its third edition, contains a powerful system for enhancing memory quality. Written in plain, concise language, it is simple, effective and comprehensive in its application. It has been tested over and over again on the young, the old, the bright and the not so bright and it can be mastered in just 7 - 10 hours.

In the twenty-first century, humanity is reaching new heights of scientific understanding - and at the same time appears to be losing its mind. How can a species that discovered vaccines for Covid-19 in less than a year produce so much fake news, quack cures and conspiracy theorizing?

In Rationality, Pinker rejects the cynical cliché that humans are simply an irrational species - cavemen out of time fatally cursed with biases, fallacies and illusions. After all, we discovered the laws of nature, lengthened and enriched our lives and set the benchmarks for rationality itself. Instead, he explains, we think in ways that suit the low-tech contexts in which we spend most of our lives, but fail to take advantage of the powerful tools of reasoning we have built up over millennia: logic, critical thinking, probability, causal inference, and decision-making under uncertainty. These tools are not a standard part of our educational curricula, and have never been presented clearly and entertainingly in a single book - until now.

Rationality matters. It leads to better choices in our lives and in the public sphere, and is the ultimate driver of social justice and moral progress. Brimming with insight and humour, Rationality will enlighten, inspire and empower.

If you want to make a difference, make a change or make your mark on the world but just don't know how to start, here's the answer. Realise your true potential, find your edge and make your ideas and dreams - however big or small - a reality with The Ripple Effect. Wherever you are in life and no matter what you want to achieve, little changes in your approach and small shifts in your mindset can create ripples that have the potential to make big things happen - for you, your organisation, your community and maybe even the world! In this inspiring and motivating guide, visionary business leader and entrepreneur David J Harkin coaches you through eight key lessons that will empower you to make your own ripples. By igniting your curiosity, releasing your energy and teaching you how to ride the wave of your enthusiasm and self-belief, David expertly demonstrates how you can build your confidence, bounce back from failure and feel positively relentless in the pursuit of your goals and ambitions. Now is the right time to start making your mark. By starting The Ripple Effect today, just imagine the impact you might make on tomorrow.

Challenge yourself with word and number puzzles 200 brand new compelling and addictive word and number puzzles from The Times. Appearing daily in the newspaper, Codeword is the cracking alternative to Su Doku and Crosswords. The concept is simple: each number represents a letter, so, starting with the solved letters, use your logic and vocabulary to reveal more letters, form words, and then crack the code! The most difficult puzzles for top solvers contain no solved letters so you need to employ all your logical strategies to crack those. The Codeword series is so popular because you don’t need any prior knowledge, unlike a crossword. You can just pick up a pen and get puzzling. It steadily increases your vocabulary, as the difficulty slowly grows as you progress through the book, and even though you’ll be working your brain, it’s the perfect way to unwind.

Improve your mind's power and unlock your full potential with the first in Mensa's new brain-training series. This full-colour book guides you through eight chapters, each focussed on a different aspect of your brain's ability to concentrate, from creativity and problem-solving to lateral and logical thinking. Every chapter takes you through the science behind how your brain works, gives instruction on how to improve your concentration skills, and provides you with a series of puzzles and exercises to get you started on your brain-training journey!

Improve your powers of memory and recall and unlock your full potential with this brand-new title in Mensa's brain-training series. This full-colour book guides you through eight chapters, each focussed on your memory, how it works, and how you can both maintain and improve it. From tricks of visualisation and linking to mnemonics and mind palaces, as you progress your memorization skills will improve in both the short and long-term. The book will take you through the science behind memory, give instruction on how to improve yourself, and provide you with a series of puzzles and exercises to get you started on your memory-improving journey!

Chris Hare 'The Mindboggler' performs as a professional memory man entertainer. On several occasions he has memorised the birthdays of over 300 cruise ship passengers and correctly recalled them instantly. He once recorded the highest viewing figures on Maltese television where he memorised the names of the entire studio audience of over 100 people. The techniques taught in Sensational Memory have been tried and tested under the glare of the spotlight and the watchful eyes of a public audience. Every aspect of memory has been covered from memorising numbers, dates, text, playing cards, names and faces.

The Sunday Times bestseller ‘A monumental, gripping book … Outstanding’ Sunday Times Wherever there is human judgement, there is noise. ‘Noise may be the most important book I've read in more than a decade. A genuinely new idea so exceedingly important you will immediately put it into practice. A masterpiece’ Angela Duckworth, author of Grit ‘An absolutely brilliant investigation of a massive societal problem that has been hiding in plain sight’ Steven Levitt, co-author of Freakonomics From the world-leaders in strategic thinking and the multi-million copy bestselling authors of Thinking Fast and Slow and Nudge, the next big book to change the way you think. Imagine that two doctors in the same city give different diagnoses to identical patients – or that two judges in the same court give different sentences to people who have committed matching crimes. Now imagine that the same doctor and the same judge make different decisions depending on whether it is morning or afternoon, or Monday rather than Wednesday, or they haven’t yet had lunch. These are examples of noise: variability in judgements that should be identical. In Noise, Daniel Kahneman, Olivier Sibony and Cass R. Sunstein show how noise produces errors in many fields, including in medicine, law, public health, economic forecasting, forensic science, child protection, creative strategy, performance review and hiring. And although noise can be found wherever people are making judgements and decisions, individuals and organizations alike commonly ignore its impact, at great cost. Packed with new ideas, and drawing on the same kind of sharp analysis and breadth of case study that made Thinking, Fast and Slow and Nudge international bestsellers, Noise explains how and why humans are so susceptible to noise and bias in decision-making. We all make bad judgements more than we think. With a few simple remedies, this groundbreaking book explores what we can do to make better ones.

Challenge yourself with number puzzles The latest volume in the hugely popular Killer Su Doku series from The Times, featuring the highest-quality puzzles with an extra element of arithmetic. These puzzles will test your skills to the limit, adding the challenge of arithmetic and taking Su Doku to a new and even deadlier level of difficulty. The puzzles use the same 9x9 grid as Su Doku but with an added mathematical challenge. The aim is not only to complete every row, column and cube so that it contains the numbers 1-9, it is also necessary to ensure that the outlined cubes add up to the same number as well. With 200 new Moderate, Tricky, Tough and Deadly Killer Su Doku puzzles, there is no chance to ease yourself in with simple puzzles. These puzzles are for those who like to live dangerously and push beyond their mental comfort zone.

Learn how to recognise and resist the daily attempts to control and manipulate your mind. There is a war on for your mind. You may not notice, but you are surrounded by manipulators: advertisers, politicians, big tech, even the humble waiter who asks, ‘Still or sparkling?’ Free Your Mind is your field manual to surviving the information battlefield. In this indispensable book, Laura Dodsworth and Patrick Fagan draw on interviews with mind-control experts ranging from monks to magicians, infiltrate cults and forums to uncover their most deceptive techniques and expose the hidden tactics used to influence you, from social media to subliminal messages. Learn how to recognise the nudges, dispel efforts to brainwash you and always question those who say the choice is yours. If you don’t control your mind, someone else will.

Start the day on a thought and make an immediate difference to teaching and learning in your school. "Start Thinking" will bring enjoyment, creativity and challenge to your classroom and improve the thinking skills of your pupils. This book collects more than 100 thinking-skills starter activities to get children excited about their own thinking and to develop their powers of independent learning. The starters are arranged into chapters on words, numbers, science, creativity and philosophy so you can easily choose the most appropriate challenge for your pupils.

Why can't you remember where you put your keys?

Or the title of the movie you saw last week?

Anyone older than forty knows that forgetfulness can be unnerving, frustrating, and sometimes terrifying. With compassion and humor, acclaimed journalist Cathryn Jakobson Ramin explores the factors that determine how well or poorly one's brain will age.

She takes readers along on her lively journey--consulting with experts in the fields of sleep, stress, traumatic brain injury, hormones, genetics, and dementia, as well as specialists in nutrition, cognitive psychology, and the burgeoning field of drug-based cognitive enhancement. Along the way, she turns up fresh scientific findings, explores the dark regions of the human brain, and hears the intimate confessions of high-functioning midlife adults who--like so many of us--are desperate to understand exactly what's going on upstairs.

'In a world dominated by distraction, this book is a timely reminder of the value of focused attention.' Adam Grant, #1 New York Times bestselling author of Think Again Does your mind wander? Do you find it hard to concentrate? Do you jump from one task to another? Are you stressed? Anxious? Depressed? Fearful? The life you want is within reach by learning to focus. By mastering the skill of focus, we can become our best selves. Focus lies at the core of all human success, but never before have so many of us experienced the inability to concentrate. Distraction is a silent epidemic in our modern world. It is damaging relationships, our working lives and our happiness. We've become masters of distraction because that's what we practice all day, every day. As our fast-paced lives compete with a relentless bombardment of information, we switch focus from one thing to another all the time. The Power of Unwavering Focus is a practical, ten-step guide to understanding and harnessing the human mind. Whether you're seeking to improve yourself as a parent, a leader or an attentive listener, this book will help you learn how to focus and in doing so, dramatically improve your productivity, relationships, mental health, happiness and your ability to achieve your life goals. Drawing on ancient Hindu monastic tradition, Dandapani shows us that concentration is a skill that we can learn and improve through practice.

Challenge yourself with number puzzles Previously unpublished quality Su Doku grids from The Times, which help develop your skills to take on Extreme Su Doku. The 200 puzzles in this collection of treacherously difficult puzzles will stretch even the most advanced Su Doku enthusiast. You will need to use all of your best solving techniques to get to the end of this testing challenge. The puzzles in the collection are of the highest quality and are perfect for the advanced solver in need of a constant supply of ultra-difficult puzzles. Guaranteed to provide hours of mind-stretching entertainment.

The ideal gift for su doku enthusiasts. If you like to live dangerously and push beyond your mental comfort zone, steel yourself for The Times' toughest Ultimate Killer puzzles. A bumper collection of more than 360 puzzles for hard-core solvers. Selected from The Times these puzzles will challenge the sharpest minds. Includes Deadly-level Killer puzzles, and Extra Deadly, to really test your limits: this is the only place you'll find such a torturous collection in a single book. These puzzles are not for the fainthearted, they use the same 9x9 grid as Su Doku, and have an added mathematical challenge. The aim is not only to complete every row, column and cube so that it contains the digits 1-9, it is also necessary to ensure that the outlined cubes add up to the same number as well. But unlike with previous books, there is no chance to ease yourself in with Easy, or even Tough puzzles: this book is the Ultimate Killer Su Doku - completely deadly. Puzzles in this collection are taken from Times Ultimate Killer Su Doku Books 5, 6 and 7.

Challenge yourself with word puzzles Calling all word search wizards! Here are 300 entertaining new puzzles that will have you hunting for hours. Inside you’ll find a wonderful world of thematic word searches to explore, with some real brain teasers along the way. Wherever you are these are the puzzles for you! So sit back, relax, and prepare for a non-stop word search extravaganza. Solutions appear in the back.

Run your own pub quiz with 500 brand new general knowledge quizzes. With 10,000 questions arranged in easy, medium and difficult categories, you can set the pace as quiz master for your friends and family, or pit yourself against the Collins Quiz Master in a battle of wits. Q: What's inside this book? A: 500 quizzes covering everything from pop stars to death stars. Each round is a mixture of themes and potluck, with the questions heading from friendly teasers to ones that will scramble even an egghead's brains. Q: Who is it for? A: You, your mum, your dad, your family and friends, the man down the road and two halves of the crowd at your local. Each quiz provides good clean fun for all. The answers are quick and easy to find so that anyone can pick this up and become the ultimate quiz master!

The ideal gift for su doku enthusiasts. If you like to live dangerously and push beyond your mental comfort zone, steel yourself for The Times' toughest Ultimate Killer puzzles. A bumper collection of more than 360 puzzles for hard-core solvers. Selected from The Times these puzzles will challenge the sharpest minds. Includes Deadly-level Killer puzzles, and Extra Deadly, to really test your limits: this is the only place you'll find such a torturous collection in a single book. These puzzles are not for the fainthearted, they use the same 9x9 grid as Su Doku, and have an added mathematical challenge. The aim is not only to complete every row, column and cube so that it contains the digits 1-9, it is also necessary to ensure that the outlined cubes add up to the same number as well. But unlike with previous books, there is no chance to ease yourself in with Easy, or even Tough puzzles: this book is the Ultimate Killer Su Doku - completely deadly. Puzzles in this collection are taken from Times Ultimate Killer Su Doku Books 5, 6 and 7.

The words are on the tip of your tongue, but you just can't quite remember them. You've been there a hundred times, so why did you take the wrong turn? Outwardly, as people age they may be looking and feeling younger than their parents' generation--60 is the new 40, after all--but mental decline can begin as early as age 30, and it will impact everyone at some point. The increasing rate of dementia is sobering, and the personal, financial, and societal stakes are high.

The good news is, just like diet and exercise can keep aging bodies healthier, the proper mental regimen can slow--even reverse--the deterioration of our mental capacity. In this practical and hopeful book, Dr. Frank Minirth gives readers trustworthy scientific insights, helpful assessments to measure mental sharpness, and proven strategies to preserve focus, memory, and brain power at every age. Each chapter includes brain boosters, exercises, and challenges, as well as engaging personal stories.

Challenge your brain with word puzzles. The Sun presents this cracking collection of 250 fun, quick crosswords so you can while away your leisure time at home. Wherever you are, Britain’s bestselling daily ensures you will always have a quick and enjoyable brain challenge to hand. These 250 quick crosswords are all new and based on the quick clues from the pages of The Sun. Tackle them on the train, tube or bus journey or pack them in your bags on your next holiday or weekend away. Fun, fast and furious you will while away the time and give your grey matter an enjoyable workout at the same time.