The bestselling author of The Drunkard's Walk unlocks the secrets of flexible thinking What do Pokemon Go and Mary Shelley's Frankenstein have in common? Why do some businesses survive, and others fail at the first sign of change? What gives the human brain the edge over computers? The answer: Elastic Thinking. It's an ability we all possess, and one that we can all learn to hone in order to succeed, at work and in our everyday lives. Here Leonard Mlodinow, whose own flexible thinking has taken him from physics professor to TV scriptwriter and bestselling author, takes us on a revelatory exploration of how elasticity works. He draws on cutting-edge neuroscience to show how, millennia ago, our brains developed an affinity for novelty, idea generation and exploration. He discovers how flexible thinking enabled some of the greatest artists, writers, musicians and innovators to create paradigm shifts. He investigates the organisations that have demonstrated an elastic ability to adapt to new technologies. And he reveals how you can test your own brain power and increase your capacity for elastic thinking. By uncovering the secrets of our flexible minds, Elastic explains how to thrive in an endlessly dynamic world, at a time when an ability to adapt is more important than ever before.

Over 40? Getting forgetful? Discover the secret of neurobics. Neurobics is a unique brain exercise program that can be done anytime, anywhere. Based on the latest neuroscience, these deceptively simple exercises stimulate brain nutrients to help new brain cells grow. The key to keeping your brain strong and healthy is to break routines and use all five senses in unexpected ways. Offbeat, fun, and easy, these 83 exercises will result in a mind fit to meet any challenge--whether remembering a name, learning a new app, or staying creative in your work.

Everyday objects get a whole new meaning or come to life by adding small sketches to them. This is the principle behind this new poetic and funny memory game. One card shows an everyday object and the matching card makes you look at the object in a totally different way because the artist added a little line or drawing. Your task, as ever, is to find the matching cards. Based on the blog stop-watch.nl by Dutch illustrator Tineke Meirink.

'Conscious Writing is a truly wonderful book that will sit next toWriting Down the Bones and other classics on writing, and will be well-used by me!' Robert Holden, author of Happiness NOW and Shift Happens! Conscious Writing is an original approach to creative awakening which leads you to discover your true self and express your true voice - on the page and in the world. It's a journey of self-realization (conscious) and self-expression (creativity) which can be applied to any and all types of writing, and fluently blends soul with craft to reveal your richest insights and ideas. Whether you dream of writing but haven't started yet or are an experienced author, Julia McCutchen will guide you through this tried and tested step-by-step process for releasing your fears and writing what you are truly here to write. Drawing on an inspiring mix of perennial wisdom, psychological research and modern neuroscience, she teaches how to: * Apply the 7 Core Principles for individual experience of transpersonal Truth, and emerge transformed and ready to write. * Align all aspects of yourself - body, emotions, mind and soul - to bring your whole self to the creative writing process. * Dive into deep creative flow and play with possibilities in the quantum realm of infinite potential. * Visit the Conscious Writing Sanctuary, a powerful inner space out of which timeless words flow freely. * Realize your full potential and effortlessly stand out from the crowd as you express yourself consciously and creatively as an author in the world.