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Books > Health, Home & Family > Self-help & practical interests > Advice on careers & achieving success

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Serious Creativity - How to be Creative Under Pressure and Turn Ideas into Action (Paperback) Loot Price: R519
Discovery Miles 5 190
You Save: R59 (10%)
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Serious Creativity - How to be Creative Under Pressure and Turn Ideas into Action (Paperback)

Edward de Bono

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List price R578 Loot Price R519 Discovery Miles 5 190 You Save R59 (10%)

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"If you want to be the best, focus on your most valuable asset: the power of your creative mind."
As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill -- one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to:

- be creative on demand with de Bono's step-by-step approach

- add value to ideas and turn them into financial assets

- boost creativity with the power of lateral thinking

- break free from old ways of thinking with creative challenging

General

Imprint: Vermilion
Country of origin: United Kingdom
Release date: February 2015
Authors: Edward de Bono
Dimensions: 215 x 135 x 36mm (L x W x T)
Format: Paperback - Trade
Pages: 472
ISBN-13: 978-0-09-193970-0
Categories: Books > Health, Home & Family > Self-help & practical interests > Advice on careers & achieving success
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LSN: 0-09-193970-4
Barcode: 9780091939700

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