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Books > Social sciences > Politics & government > Political structure & processes > Democracy
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Marketing Leadership in Government - Communicating Responsiveness, Leadership and Credibility (Paperback, Softcover reprint of the original 1st ed. 2016)
Loot Price: R1,918
Discovery Miles 19 180
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Marketing Leadership in Government - Communicating Responsiveness, Leadership and Credibility (Paperback, Softcover reprint of the original 1st ed. 2016)
Series: Palgrave Studies in Political Marketing and Management
Expected to ship within 10 - 15 working days
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This book explores how contemporary governing leaders can overcome
the typical trend of losing a public support in power by following
more effective communication strategies. It shows how new forms of
communication that emphasise acknowledgement and respect for public
criticisms and concerns can be used by governing leaders to show
the public that they still have the leadership qualities they
entered office with, despite the extra challenges that political
office presents. The book outlines a new model, The Contemporary
Governing Leaders' Communication Model, through which leaders can
communicate their positive personal and professional qualities in
government. The book illustrates this model in use through the
communication of United States President Barack Obama and New
Zealand Prime Minister John Key during their first terms in
political office.
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