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Ludicrous - The Unvarnished Story of Tesla Motors (Hardcover)
Loot Price: R518
Discovery Miles 5 180
You Save: R169
(25%)
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Ludicrous - The Unvarnished Story of Tesla Motors (Hardcover)
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List price R687
Loot Price R518
Discovery Miles 5 180
You Save R169 (25%)
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Tesla is the most exciting car company in a generation . . . but
can it live up to the hype? Tesla Motors and CEO Elon Musk have
become household names, shaking up the staid auto industry by
creating a set of innovative electric vehicles that have wowed the
marketplace and defied conventional wisdom. The company's market
valuation now rivals that of long-established automakers, and, to
many industry observers, Tesla is defining the future of the
industry. But behind the hype, Tesla has some serious deficiencies
that raise questions about its sky-high valuation, and even its
ultimate survival. Tesla's commitment to innovation has led it to
reject the careful, zero-defects approach of other car
manufacturers, even as it struggles to mass-produce cars reliably,
and with minimal defects. While most car manufacturers struggle
with the razor-thin margins of mid-priced sedans, Tesla's strategy
requires that the Model 3 finally bring it to profitability, even
as the high-priced Roadster and Model S both lost money. And
Tesla's approach of continually focusing on the future, even as
commitments and deadlines are repeatedly missed, may ultimately
test the patience of all but its most devoted fans. In Ludicrous,
journalist and auto industry analyst Edward Niedermeyer lays bare
the disconnect between the popular perception of Tesla and the
day-to-day realities of the company-and the cars it produces.
Blending original reporting and never-before-published insider
accounts with savvy industry analysis, Niedermeyer tells the story
of Tesla as it's never been told before-with clear eyes,
objectivity and insight.
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