Introduction to Electronic Commerce and Social Commerce (Paperback, Softcover reprint of the original 4th ed. 2017)

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor's Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Springer Texts in Business and Economics
Release date:	August 2018
First published:	2017
Authors:	Efraim Turban • Judy Whiteside • David King • Jon Outland
Dimensions:	279 x 210 x 24mm (L x W x T)
Format:	Paperback
Pages:	435
Edition:	Softcover reprint of the original 4th ed. 2017
ISBN-13:	978-3-319-84315-5
Languages:	English
Subtitles:	English
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Business & Economics > Business & management > Business mathematics & systems > General Promotions
LSN:	3-319-84315-X
Barcode:	9783319843155

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