The advent of new technologies has been an impetus for rapid
development in several industries, including the area of retail
services. These recent advances push industry leaders to infuse new
innovations into their various systems and processes. Successful
Technological Integration for Competitive Advantage in Retail
Settings examines the various effects of changing markets and
subsequently how these changes cause retailers to meet consumer
demand by integrating more sophisticated, advanced innovations in
their daily practices. Focusing on corporate strategies, innovation
management, and relevant case studies, this book is a pivotal
reference source for researchers, practitioners, and developers
interested in recent innovation trends within the retailing
industry.
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