The notion of identity of an organization or an enterprise answers
the questions who are we? or what do we want to be? The
contributors to this volume assume that these two sets of images
and definitions the internal ones and the external ones are
reciprocally influencing each other, both consciously and
unconsciously, and are thus related to the formation and
development of the organizational identity. This identity is a
dynamic process that evolves and devolves over time and can be a
source of some stability and coherence for those who depend on it.
It is defined and perceived by its management and members
influences continuously its decisions both in the short and in the
long run. It is therefore a heuristic concept like a primary task
that serves as a compass for structuring, designing, managing and
planning for the future."
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