Is television dead? The classic television era of the 1950s and
1960s, characterized by limited choices of programs broadcast on
over the air channels to families as if they were seated around a
hearth - and to a nation as if gathered around a campfire - has
indeed ended.
Throughout the drastic evolution of this media, thousands of
studies have examined the short-term effects of television, such as
the evaluation of persuasion campaigns. Yet there is scant research
on the overreaching sociological impacts of television and its
centrality to Western culture over the past 60 years. This
compelling volume of The ANNALS is the first collection of rigorous
articles devoted to studying ways in which television has impacted
our values, ideologies, institutions, social structure, and
culture.
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