VFR travellers are not just visiting friends and/or relations. They
may also use services provided by tourism industries, although to
what degree has historically attracted little research. The results
of this study suggest that VFR and non-VFR travellers came from
different generating regions and travelled by different transit
routes to reach their destination. Therefore, generic marketing
campaigns aimed at the leisure market would be unlikely to be
effective in capturing VFR travellers. VFR travellers surveyed were
active tourists, undertaking a wide range of activities to a
similar extent as non-VFR travellers. In fact, when VFR hosts'
expenditures were combined with VFR expenditures and compared
against non-VFR travellers, there was no significant difference
between the total expenditures. Thus, the importance of VFR travel
to a local community is clear. One significant contribution of this
study has been the development of three VFR models (The VFR
Trilogy). These models provide a foundation to improve
understanding of VFR behaviour, which will assist higher education
lecturers in teaching this topic to tourism students.
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