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Books > Arts & Architecture > Music > Contemporary popular music > Rock & pop
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Rock Brands - Selling Sound in a Media Saturated Culture (Paperback)
Loot Price: R1,431
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Rock Brands - Selling Sound in a Media Saturated Culture (Paperback)
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Rock Brands: Selling Sound in a Media Saturated Culture, edited by
Elizabeth Barfoot Christian, is an edited collection that explores
how different genres of popular music are branded and marketed
today. The book's core objectives are addressed over three
sections. In the first part of Rock Brands, the authors examine how
established mainstream artists/bands are continuing to market
themselves in an ever-changing technological world, and how bands
can use integrated marketing communication to effectively 'brand'
themselves. This branding is intended as a protection so that
technology and delivery changes don't stifle the bands' success.
KISS, AC/DC, Ozzy Osbourne, Phish, and Miley Cyrus are all popular
musical influences considered in this part of the analysis. In the
second section, the authors explore how some musicians effectively
use attention-grabbing issues such as politics (for example, Kanye
West and countless country musicians) and religion (such as with
Christian heavy metal bands and Bon Jovi) in their lyrics, and also
how imagery is utilized by artists such as Marilyn Manson to gain a
fan base. Finally, the book will explore specific changes in the
media available to market music today (see M.I.A. and her use of
new media) and, similarly, how these resources can benefit music
icons even after they are long gone, as with Elvis and Michael
Jackson. Rock Brands further examines gaming, reality television,
and social networking sites as new outlets for marketing and
otherwise experiencing popular music. What makes some bands stand
out and succeed when so many fail? How does one find a niche that
isn't just kitsch and can stand the test of time, allowing the
musician to grow as an artist as well as grow a substantial fan
base? Elizabeth Barfoot Christian and the book's contributors
expertly navigate these questions and more in Rock Brands: Selling
Sound in a Media Saturated Culture.
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