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The Regulation of Franchising in the New Global Economy (Hardcover)
Loot Price: R3,764
Discovery Miles 37 640
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The Regulation of Franchising in the New Global Economy (Hardcover)
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While franchising promotes economic and social welfare objectives,
Elizabeth Crawford Spencer argues that monitoring and regulation
are needed to address potential areas of abuse of the form that can
result in costly market inefficiencies. This unique study surveys
franchise-specific legislation worldwide as a starting point for a
thorough examination and analysis of the role of both private and
public regulation of the sector in the context of current
theoretical approaches to regulating contractual relationships. The
book concludes that properly calibrated regulation can minimize
inefficient allocations of power and risk and lead to maximum
economic and social benefits by promoting the development of small
business, enabling the growth of entrepreneurial skills, and
facilitating economic well-being and independence among SMEs.This
comparative survey will prove to be invaluable for academics in
franchising marketing, management, law and practice. The Regulation
of Franchising in the New Global Economy will also appeal to
franchise law practitioners, consultants, policymakers and those
wishing to influence policy on all sides of the debate in the many
jurisdictions that are engaging in the processes of adopting, or
reviewing, franchise regulation.
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