This textbook focuses on the members of the digital value chain
for eBusiness and eCommerce and dedicates a separate chapter to
each of them: eProducts and eServices, eProcurement, eMarketing,
eContracting, eDistribution, ePayment, as well as eCustomer
relationship management. In addition to business models and
business webs, digital procurement and marketing processes such as
electronic negotiation processes, security questions with digital
signatures, as well as electronic supplier relationship management
and customer relationship management are also addressed. The topics
are described using explicit procedures and descriptive examples of
their application. A case study describing the gradual creation of
an electronic webshop for DVDs is developed over the course of the
book.
The book is intended for students of economics at universities
and technical colleges; it is also suitable for executives, project
leaders, and company experts who deal with the digital value
chain.
General
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