In February the Department of Defense (DoD) issued a policy
addressing social media use. Little guidance is provided to DoD
organizations and members on effective use of social media to
present a positive image of the US military. Reviewing social media
guidelines for businesses, how to use social media handbooks and
other material on social media, led to the development of a social
media framework for the DoD. This framework will help the DoD
maximize the potential of social media and help to exploit it. The
simple framework is to be proactive, transparent, build trust and
evolve. The framework for social media use was then applied to
three focus areas: recruiting, crisis/emergency response, and
impression management. There are caveats to social media use that
the military needs to consider: privacy and accountability are
addressed as relating to the military use of social media.
General
Imprint: |
Biblioscholar
|
Country of origin: |
United States |
Release date: |
September 2012 |
First published: |
September 2012 |
Authors: |
Elizabeth Hanson
|
Dimensions: |
246 x 189 x 2mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
36 |
ISBN-13: |
978-1-249-44959-1 |
Categories: |
Books >
Social sciences >
Education >
General
|
LSN: |
1-249-44959-6 |
Barcode: |
9781249449591 |
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