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Words Matter - Communicating Effectively in the New Global Office (Hardcover)
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Words Matter - Communicating Effectively in the New Global Office (Hardcover)
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In a twenty-first-century global economy, in which multinational
companies coordinate and collaborate with partners and clientele
around the world, it is usually English that is the parlance of
business, research, technology, and finance. Most assume that if
parties on both ends of the conference call are fluent English
speakers, information will be shared seamlessly and without any
misunderstanding. But is that really true? Words Matter examines
how communications between transnational partners routinely break
down, even when all parties are fluent English speakers. The end
result is lost time, lost money, and often discord among those
involved. What's going wrong? Contrary to a common assumption,
language is never neutral. Its is heavily influenced by one's
culture and can often result in unintended meanings depending on
word choice, a particular phrase, or even one's inflection. A
recent study of corporate managers found that one out of five
projects fail primarily because of ineffective transnational
communication, resulting in the loss of millions of dollars. In
Words Matter, you will venture into the halls of multinational tech
companies around the world to study language and culture at work;
learn practical steps for harnessing research in communication and
anthropology to become more skilled in the digital workplace; and
learn to use the "Communication Plus Model," which can be easily
applied in multiple situations, leading to better communication and
better business outcomes.
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