This workbook presents 12 marketing strategies for enhancing
profits with the 80/20 rule, including templates of marketing plans
for a contractor, manufacturer, healthcare provider, non-profit,
broker, consultant, and award-winning business. These templates
demonstrate how a part-timer, immigrant, professional, corporation,
franchisee, stay-at-home mom, and family business use the 80/20
rule to enhance their profits. The workbook guides students to make
wise decisions for each component of a marketing plan. Professors
can use the decision rules in this workbook to evaluate a marketing
plan or similar project by students in a principles of marketing
class or marketing strategy/management class.
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