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Comfort, Cleanliness and Convenience - The Social Organization of Normality (Paperback, New)
Loot Price: R1,383
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Comfort, Cleanliness and Convenience - The Social Organization of Normality (Paperback, New)
Series: New Technologies / New Cultures
Expected to ship within 10 - 15 working days
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Over the past few generations, expectations of comfort, cleanliness
and convenience have altered radically, but these dramatic changes
have largely gone unnoticed. This intriguing book brings together
the sociology of consumption and technology to investigate the
evolution of these changes, as well the social meaning of the
practices themselves.Homes, offices, domestic appliances and
clothes play a crucial role in our lives, but not many of us
question exactly how and why we perform so many daily rituals
associated with them. Showers, heating, air-conditioning and
clothes washing are simply accepted as part of our normal, everyday
lives, but clearly this was not always the case. When did the
'daily shower' become de rigueur? What effect has air conditioning
had on the siesta - at one time an integral part of Mediterranean
life and culture? This book interrogates the meaning and supposed
'normality' of these practices and draws disturbing conclusions.
There is clear evidence supporting the view that routine
consumption is controlled by conceptions of normality and
profoundly shaped by cultural and economic forces. Shove maintains
that habits are not just changing, but are changing in ways that
imply escalating and standardizing patterns of consumption. This
shrewd and engrossing analysis shows just how far the social
meanings and practices of comfort, cleanliness and convenience have
eluded us.
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