A revised edition of this popular history of design, updated to
reflect innovations since the book's first publication in 2016.
Design: The Whole Story takes a close look at the key developments,
movements and practitioners of design around the world, from the
beginnings of industrial manufacturing to the present day.
Organized chronologically, it locates design within its
technological, cultural, economic, aesthetic and theoretical
contexts. From the high-minded moralists of the 19th century to the
radical thinkers of modernism - and from the emergence of showmen
such as Raymond Loewy in the 1930s to today's superstars such as
Philippe Starck - the book provides in-depth coverage of a subject
that touches all our lives. Iconic works that mark significant
steps forward or that characterize a particular era or approach -
such as Marcel Breuer's Wassily chair of 1925, Eliot Noyes'
corporate identity work for IBM in the 1950s and Matthew Carter's
Verdana typeface, designed to be read on screen - are analysed in
detail, while the text sets out the framework of ideas, intent and
technology within which differing approaches to design have
evolved. From the cars we drive and the products we buy to the
graphics that surround us, we are all consumers of design. Design:
The Whole Story provides all the information needed to decode the
material world.
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