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Rebranding Precarity - Pop-up Culture as the Seductive New Normal (Hardcover)
Loot Price: R2,661
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Rebranding Precarity - Pop-up Culture as the Seductive New Normal (Hardcover)
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'Pop-up' is a fully-fledged, new urbanism. Celebrated as a flexible
and exciting new form of place making, pop-up culture includes
temporary or nomadic sites such as cinemas, container malls, supper
clubs, even pop-up housing and is now ubiquitous in cities across
the world. But what are the stakes of the 'pop-up' city? Traversing
a wealth of fascinating case studies, Rebranding Precarity shows
how pop-up works to rebrand insecurity and encourages us to embrace
precarity as the new normal. Revealing how urban crisis has
particular temporal and spatial characteristics, defined by
uncertainty, instability, fractures and gaps, it illuminates how
those markers of crisis have been optimistically reimagined over
the last few years, through an examination of seven logics that
rebrand insecurity including within housing, labour economies and
gentrifying areas. In doing so, it paints a frightening picture of
how crisis conditions have become not just accepted, but are in
fact desired, in today's metropolis.
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