Rebranding Precarity - Pop-up Culture as the Seductive New Normal (Paperback)

'Pop-up' is a fully-fledged, new urbanism. Celebrated as a flexible and exciting new form of place making, pop-up culture includes temporary or nomadic sites such as cinemas, container malls, supper clubs, even pop-up housing and is now ubiquitous in cities across the world. But what are the stakes of the 'pop-up' city? Traversing a wealth of fascinating case studies, Rebranding Precarity shows how pop-up works to rebrand insecurity and encourages us to embrace precarity as the new normal. Revealing how urban crisis has particular temporal and spatial characteristics, defined by uncertainty, instability, fractures and gaps, it illuminates how those markers of crisis have been optimistically reimagined over the last few years, through an examination of seven logics that rebrand insecurity including within housing, labour economies and gentrifying areas. In doing so, it paints a frightening picture of how crisis conditions have become not just accepted, but are in fact desired, in today's metropolis.

General

Imprint:	Zed Books Ltd
Country of origin:	United Kingdom
Release date:	April 2020
Authors:	Ella Harris
Dimensions:	216 x 135 x 23mm (L x W x T)
Format:	Paperback
Pages:	320
ISBN-13:	978-1-78699-982-5
Categories:	Books > Social sciences > Sociology, social studies > Social institutions > Work & labour Books > Social sciences > Sociology, social studies > Social groups & communities > Urban communities Books > Social sciences > Sociology, social studies > Social issues > Poverty Books > Social sciences > Sociology, social studies > Social issues > Unemployment Books > Earth & environment > Geography > Human geography > Political geography Promotions
LSN:	1-78699-982-X
Barcode:	9781786999825

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