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Media Innovations AR and VR - Success Factors For The Development Of Experiences (Paperback, 1st ed. 2023)
Loot Price: R1,159
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Media Innovations AR and VR - Success Factors For The Development Of Experiences (Paperback, 1st ed. 2023)
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Augmented and virtual reality are media innovations with specific
characteristics. They create immersion in the user, as the user is
immersed in the medium and its 360 Degrees environment. To
successfully develop content and applications for AR and VR,
psychological effects, the specifics of the 360 Degrees
environment, the story, and the way the media is used must be
aligned with the needs and experiences of the user. Content
producers face novel challenges in content development, method
selection, teamwork, and the overall production process of AR and
VR experiences. The book introduces readers to the characteristics
of immersive media and provides scientific evidence and practical
tips to help them produce high-quality, user-centric content for
immersive media. The scientifically derived success factors in the
form of checklists are a guide and an ideal basis for standardizing
the production process and further developing one's own
projects.This book is a translation of the original German 1st
edition Medieninnovationen AR und VR by Elle Langer, published by
Springer-Verlag GmbH Germany, part of Springer Nature in 2020. The
translation was done with the help of artificial intelligence
(machine translation by the service DeepL.com). A subsequent human
revision was done primarily in terms of content, so that the book
will read stylistically differently from a conventional
translation. Springer Nature works continuously to further the
development of tools for the production of books and on the related
technologies to support the authors.
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