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"A radical approach to children's TV. . . . Seiter argues cogently that watching Saturday cartoons isn't a passive activity but a tool by which even the very young decode and learn about their culture, and develop creative imagination as well. Bolstered by social, political, developmental, and media research, Seiter ties middle class aversion to children's TV and mass-market toys to an association with the 'uncontrollable consumerism'--and hence supposed moral failure--of working class memebers, women, and 'increasingly children.' . . . Positive guidance for parents uncertain of the role of TV and TV toys in their children's lives." --Kirkus Review "In this thought-provoking study, Seiter reasonably urges parents and others to put aside their own tastes and to understand that children's consumer culture promotes solidarity and sociability among youngsters." --Publishers Weekly "An important book for those desiring an overview of the toy industry's impact on consumer culture . . . it] provides a fair and well-balanced view of the industry." --Kathleen M. Carson, associate editor, Playthings

General

Imprint:	Rutgers University Press
Country of origin:	United States
Release date:	March 1995
First published:	March 1995
Authors:	Ellen Seiter
Dimensions:	229 x 152 x 16mm (L x W x T)
Format:	Paperback
Pages:	257
ISBN-13:	978-0-8135-2198-5
Categories:	Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Books > Social sciences > Sociology, social studies > Social institutions > Family & relationships > General Promotions
LSN:	0-8135-2198-X
Barcode:	9780813521985

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