Television and New Media Audiences (Hardcover)

Why is talk about television forbidden at certain schools? Why does a mother feel guilty about watching Star Trek in front of her four-year-old child? Why would retired men turn to daytime soap operas for entertainment? Cliches about television mask the complexity of our relationship to media technologies. Through case studies, the author explains what audience research tells us about the uses of technologies in the domestic sphere and the classroom, the relationship between gender and genre, and the varied interpretation of media technologies and media forms. Television and New Media Audiences reviews the most important research on television audiences and recommends the use of ethnographic, longitudinal methods for the study of media consumption and computer use at home as well as in the workplace.

General

Imprint:	Clarendon Press
Country of origin:	United Kingdom
Series:	Oxford Television Studies
Release date:	December 1998
First published:	February 1999
Authors:	Ellen Seiter (Professor of Communications)
Dimensions:	242 x 161 x 16mm (L x W x T)
Format:	Hardcover
Pages:	168
ISBN-13:	978-0-19-871142-1
Categories:	Books > Arts & Architecture > Performing arts > Television Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Social sciences > Sociology, social studies > Anthropology > General Promotions
LSN:	0-19-871142-5
Barcode:	9780198711421

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