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Books > Social sciences > Psychology > The self, ego, identity, personality
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The Social Animal (Paperback, 12nd ed. 2017)
Loot Price: R2,460
Discovery Miles 24 600
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The Social Animal (Paperback, 12nd ed. 2017)
Expected to ship within 12 - 17 working days
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This landmark textbook maintains its relevance and unique approach
edition after edition. The Social Animal offers a brief, compelling
introduction to modern social psychology. Through a vivid
narrative, lively presentations of important research, and
intriguing examples, Elliot Aronson - aided on this edition by his
eminent son Joshua Aronson - probes the patterns and motives of
human behaviour. The book covers diverse and important topics
including terrorism, conformity, obedience, politics, race
relations, advertising, war, interpersonal attraction, and the
power of religious cults. This is essential reading for anyone
studying Social Psychology.
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