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DIY Music and the Politics of Social Media (Hardcover)
Loot Price: R1,434
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DIY Music and the Politics of Social Media (Hardcover)
Series: Alternate Takes: Critical Responses to Popular Music
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The emergence of social media in the early 21st century promised to
facilitate new "DIY" cultural approaches, emphasizing participation
and democratization. However, in recent years these platforms have
been criticized as domineering and exploitative. For DIY musicians
in scenes with lengthy histories of cultural resistance, is social
media a powerful emancipatory and democratizing tool, or a new
corporate antagonist to be resisted? DIY Music explores the
significant challenges faced by artists navigating this fraught
cultural landscape. How do anti-commercial musicians operate in the
competitive, attention-seeking world of social media? How do they
deal with a new abundance of data and metrics? How do they present
their activity as "cultural resistance"? This book shows that a
platform-enabled DIY approach is now the norm for a wide array of
cultural practitioners; this "DIY-as-default" landscape threatens
to depoliticize the call to "do-it-yourself."
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