This book is about meanings we attribute to materials of the
objects around us. Materials convey meanings: they look
traditional, they express luxury, they are associated with
factories, or they conjure up one's childhood. How do materials
obtain these meanings? How do they interact with other elements of
product design in expressing certain meanings? How can designers
systematically incorporate meaning considerations into their
materials selection processes? This book presents the concept of
'meanings of materials' and has made a start in making this concept
more actionable in design thinking.
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