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Books > History > History of specific subjects > Economic history
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Italian Fashion since 1945 - A Cultural History (Paperback, 1st ed. 2019)
Loot Price: R2,910
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Italian Fashion since 1945 - A Cultural History (Paperback, 1st ed. 2019)
Series: Italian and Italian American Studies
Expected to ship within 10 - 15 working days
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In the course of the twentieth century, Italy succeeded in
establishing itself as one of the world's preeminent fashion
capitals, despite the centuries-old predominance of Paris and
London. This book traces the story of how this came to be, guiding
readers through the major cultural and economic revolutions of
twentieth-century Italy and how they shaped the consumption
practices and material lives of everyday Italians. In order to
understand the specific character of the "Italian model," Emanuela
Scarpellini considers not only aspects of craftsmanship, industrial
production and the evolution of styles, but also the economic and
cultural changes that have radically transformed Italy and the
international scene within a few decades: the post-war economic
miracle, the youth revolution, the consumerism of the 1980s,
globalization, the environmentalism of the 2000s and the Italy of
today. Written in a lively style, full of references to cinema,
literature, art and the world of media, this work offers the first
comprehensive overview of a phenomenon that has profoundly shaped
recent Italian history.
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