New Perspectives in Luxury Branding (Paperback)

New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain:- The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brands

General

Imprint:	Emerald Publishing Limited
Country of origin:	United Kingdom
Series:	Emerald Gems
Release date:	October 2015
First published:	2015
Authors:	Emerald Group Publishing Limited
Dimensions:	240 x 165 x 12mm (L x W x T)
Format:	Paperback
Pages:	224
ISBN-13:	978-1-78560-863-6
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-78560-863-0
Barcode:	9781785608636

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