For the first 70 years of television, broadcasters dictated the
terms of the viewing experience, deciding not only when but how
much of a program an audience could watch. Binge-watching destroyed
that model by placing control of the experience in the hands of the
viewer. In this book, media scholar Emil Steiner chronicles the
technological and cultural struggle between broadcasters and
viewers, which reached a climax in the early 2010s with the
emergence of streaming video platforms. Through extensive
interviews and archival research, this ground-breaking project
traces the history of binge-watching from its idiot box roots to
the new normal of Peak TV. Along the way, Steiner exposes the news
campaigns waged by disruptive technology companies that exploited a
long-simmering, revolutionary narrative of viewer empowerment to
take over the broadcast industry. Binge-watching, an individual's
act of gaining control and losing control through the remote
control, exposed a debate that had been raging since the first TV
set was turned on--one that asks, "Who controls the story?
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