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Diners, Dudes, and Diets - How Gender and Power Collide in Food Media and Culture (Paperback)
Loot Price: R763
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Diners, Dudes, and Diets - How Gender and Power Collide in Food Media and Culture (Paperback)
Series: Studies in United States Culture
Expected to ship within 10 - 15 working days
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The phrase "dude food" likely brings to mind a range of images:
burgers stacked impossibly high with an assortment of toppings that
were themselves once considered a meal; crazed sports fans
demolishing plates of radioactively hot wings; barbecued or
bacon-wrapped . . . anything. But there is much more to the
phenomenon of dude food than what's on the plate. Emily J. H.
Contois's provocative book begins with the dude himself - a man who
retains a degree of masculine privilege but doesn't meet
traditional standards of economic and social success or manly
self-control. In the Great Recession's aftermath, dude masculinity
collided with food producers and marketers desperate to find new
customers. The result was a wave of new diet sodas and yogurts
marketed with dude-friendly stereotypes, a transformation of food
media, and weight loss programs just for guys. In a work brimming
with fresh insights about contemporary American food media and
culture, Contois shows how the gendered world of food production
and consumption has influenced the way we eat and how food itself
is central to the contest over our identities.
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