Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Cinema industry
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Experiencing Cinema - Participatory Film Cultures, Immersive Media and the Experience Economy (Paperback)
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Experiencing Cinema - Participatory Film Cultures, Immersive Media and the Experience Economy (Paperback)
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Film is often conceived as a medium that is watched rather than
experienced. Existing studies of film audiences, and of media
reception more broadly, have revealed the complexity of viewing
practices and cultures surrounding cinema-going and its exhibition
spaces. Experiencing Cinema offers the first in-depth study of
participant engagement with a range of experiential media forms
derived from cinema culture. From sing-a-long screenings to
theatrical extravaganzas, a broad spectrum of alternative
film-going practices and immersive spaces are explored and analysed
in this original audience study. Moving from intimate community
gatherings to blockbuster urban venues, from isolated farmhouses to
Olympic stadia, Experiencing Cinema considers the lure and value of
these popular events. Often attracting a diverse, intergenerational
range of participants, from early-adopter urban hipsters to DIY
rural communities, the growing demand for participatory cinema
within the contemporary marketplace is analysed alongside broader
debates circulating around the move away from traditional tiered
seating and increased audience mobility and the de-centring of the
film text.
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