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Books > Business & Economics > Business & management > Sales & marketing
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Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS (Hardcover, Cloth First Pub)
Loot Price: R4,479
Discovery Miles 44 790
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Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS (Hardcover, Cloth First Pub)
Expected to ship within 12 - 19 working days
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Marketing Challenges in Transition Economies of Europe, Baltic
States and the CIS is a collection of conceptual and empirical
articles on the developments of markets, marketing orientation, and
marketing strategy in the transition economies of Eastern and
Central Europe, the Baltic States, and the CIS. This unique book
includes conceptual frameworks and research studies that will
illuminate topics, such as marketing institutional development,
marketing orientation, and foreign direct investment to help you
gain a better understanding of the current and future roles of
marketing in transition economies.
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