Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS (Hardcover, Cloth First Pub)

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.

General

Imprint:	Routledge Member of the Taylor and Francis Group
Country of origin:	United States
Release date:	2000
First published:	1999
Authors:	Erdener Kaynak • Gopalkrishnan R Iyer • Lance A. Masters
Dimensions:	216 x 156 x 9mm (L x W x T)
Format:	Hardcover
Pages:	232
Edition:	Cloth First Pub
ISBN-13:	978-0-7890-0961-6
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-7890-0961-7
Barcode:	9780789009616

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