Utilizing both a critical thinking approach and a comparative
perspective throughout the text, Sobel and Shiraev provide
comprehensive coverage of public opinion while also teaching
students the basic skills necessary for measurement, understanding,
and interpreting. Written in an accessible and engaging manner,
this text provides a unique and practical introduction to the field
of public opinion. The book begins by 'schooling the reader in how
to think critically and then helps students apply those techniques
as they encounter the concepts of public opinion. The text also
employs a comparative perspective, demonstrating the effect and
nature of public opinion in other countries while also placing
American public opinion in context.
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