Optimize the customer experience via the cloud to gain a powerful
competitive advantage Customer Obsessed looks at customer
experience through the lens of the cloud to bring you a
cutting-edge handbook for customer experience. Cloud technology has
been hailed as a game-changer, but a recent IDC report shows that
it accounts for less than three percent of total IT spending; why
are so many companies neglecting such an enormous asset? This book
provides a high-level overview of how the cloud can give you a
competitive advantage. You'll learn how to integrate cloud
technology into sound customer experience strategy to achieve
unprecedented levels of success. More than just a
state-of-the-field assessment, this book offers a set of concrete
actions you can take today to leverage cloud computing into
technical innovation and better business outcomes at all levels of
your organization. You'll examine the many factors that influence
the customer experience, and emerge with the insight to fine-tune
your approach using the power of the cloud. What kind of advantage
is your company leaving on the table? This book guides you through
the key drivers of customer success to help you optimize your
approach and leverage the future of global technology. Learn the
keys to competitive advantage in the digital era Gain insight into
each element that affects customer experience Harness the power of
the cloud to achieve customer success Follow a prescriptive
framework for optimizing customer experience We are in the golden
age of IT innovation, but the majority of companies haven't even
adopted cloud technology, much less begun to utilize its full
business capabilities. Jump into the gap now, and reap the benefits
as other struggle to catch up. Customer Obsessed gives
you the guidance you need to achieve sustainable success in today's
digital world.
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