Gone is the era of Edward R. Murrow and Walter Cronkite, when news
programs fought to gain the trust and respect of a wide spectrum of
American viewers. Today, the fastest-growing news programs and
media platforms are fighting hard for increasingly narrow segments
of the public and playing on old prejudices and deep-rooted fears,
coloring the conversation in the blogosphere and the cable news
chatter to distract from the true issues at stake. Using the same
tactics once used to mobilize political parties and committed
voters, they send their fans coded messages and demonize opposing
groups, in the process securing valuable audience share and website
traffic. Race-baiter is a term born out of this tumultuous climate,
coined by the conservative media to describe a person who uses
racial tensions to arouse the passion and ire of a particular
demographic. Even as the election of the first black president
forces us all to reevaluate how we think about race, gender,
culture, and class lines, some areas of modern media are working
hard to push the same old buttons of conflict and division for new
purposes. In Race-Baiter, veteran journalist and media critic Eric
Deggans dissects the powerful ways modern media feeds fears,
prejudices, and hate, while also tracing the history of the word
and its consequences, intended or otherwise.
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