Teachers, schools and education authorities invariably hide
their considerable lights and their public relations techniques are
often inadequate for broadcasting the invaluable work accomplished
in schools. This book offers clear-cut and highly practical advice
for every teacher from pre-school to sixth form on how to get the
educational message across to parents. Over the past decades it has
become an acute professional concern for teachers to involve
parents as closely as possible in the educational process. The book
acknowledges that educational salesmanship must be adapted to the
cultural norms of its customers and that many teachers, because of
their background and training, have reservations about their role
as publicists. Set out here is a logical and orderly path of action
to help everyone from the most extrovert to the most diffident.
General
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