Social Media Marketing provides students with an accessible yet
complete introduction to social media marketing. The book guides
readers through an interactive project that introduces them to key
functional areas of social media marketing, including social
networking, target audience profiles, social media audit, content
marketing, social media analytics, and overall social media
strategy. This hands-on approach helps students better understand
the practical application of theoretical concepts. Additionally,
students get to see strategic marketing in action as they observe
how brand creation works within the social media ecosystem. Social
Media Marketing helps readers understand how the implementation of
a strategic and intentional social media marketing plan can help a
business better connect with customers, generate interest, and
achieve goals. It is an excellent resource for instructors who
teach courses in social media marketing, integrated marketing
communications, and marketing principles.
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