Writing Online - A Guide To Effective Digital Communication at Work (Paperback)

Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising, to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day running of the company - yet we rarely pay enough attention to it. Typing on the screen can become particularly problematic because digital text-based communication increases the opportunities for misunderstanding: it lacks the direct audio-visual contact and the norms and conventions that would normally help people to understand each other. Providing a clear, convincing and approachable discussion, this book addresses arenas of online writing: virtual teamwork, instant messaging, emails, corporate communication channels, and social media. Instead of offering do and don't lists, however, it teaches the reader to develop a practice that is observant, reflective, and grounded in the understanding of the basic principles of language and communication. Through real-life examples and case studies, it helps the reader to notice previously unnoticed small details, question previously unchallenged assumptions and practices, and become a competent digital communicator in a wide range of professional contexts.

General

Imprint:	Business Expert Press
Country of origin:	United States
Release date:	November 2015
Authors:	Erika Darics
Dimensions:	229 x 152 x 8mm (L x W x T)
Format:	Paperback
Pages:	127
ISBN-13:	978-1-60649-780-7
Categories:	Books > Business & Economics > Business & management > Business communication & presentation > General
LSN:	1-60649-780-4
Barcode:	9781606497807

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