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Mad Men and Working Women - Feminist Perspectives on Historical Power, Resistance, and Otherness (Hardcover, New edition)
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Mad Men and Working Women - Feminist Perspectives on Historical Power, Resistance, and Otherness (Hardcover, New edition)
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This book was featured as one of thirty-four Epic Feminist Books in
Teen Vogue magazine. This book offers interpretive and contextual
tools to read the AMC television series Mad Men, providing a
much-needed historical explanation and exposition regarding the
status of women in an era that has been painted as pre- or
non-feminist. In chapters aimed at helping readers understand
women's lives in the 1960s, Mad Men is used as a springboard to
explore and discover alternative ways of seeing women. Offering
more than a discussion of the show itself, the book offers
historical insight for thinking about serious issues that "modern"
working women continue to face today: balancing their work and
personal lives, competing with other women, and controlling their
own bodies and reproductive choices. Rather than critiquing the
show for portraying women as victims, the book shows subtle (and
sometimes not-so-subtle) ways that feminism functioned in an era
when women were supposedly caught between the "waves" of the
women's movement but when, the authors argue, they functioned
nonetheless as empowered individuals. By doing so, it provides
historical context and analysis that complicates traditional
interpretations by (1) exploring historical constructions of
women's work; (2) unpacking feminist and non-feminist discourses
surrounding that work; (3) identifying modes of resistance; and (4)
revisiting forgotten work coded as feminine.
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