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Popular Religion in America - The Evangelical Voice (Hardcover, New)
Loot Price: R2,563
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Popular Religion in America - The Evangelical Voice (Hardcover, New)
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The enormous growth of evangelicalism is one of the major
developments in recent American life. Like other scholars, Jorstad
acknowledges that evangelicalism has grown because it is
theologically attractive. But Jorstad also attributes the growth of
the evangelical movement to its relationship with American popular
culture. According to the author, the evangelical movement was able
to integrate populist, democratic traditions with a cultural
inclusiveness, a mastery of high technology, and a willingness to
use mass media to spread its views. The book contains three
sections. The first traces the development of evangelical
subculture between 1960 and 1990. The second part discusses the
evangelical movement and social and individual values. The third
part explores popular religion and the media. The book considers
the involvement of evangelicals in popular religion, the appeal of
popular religion to many but not to all evangelicals, the
similarities between popular religion and more traditional
religious organizations, and the means by which evangelicalism
effectively utilizes the many genres and styles of popular culture.
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