Much more than a successful film trilogy, "Lord of the Rings"
has become an unparalleled media phenomenon. Through its impact on
regional as well as global industries, and stretching from a
British origin over Hollywood to a New Zealand appropriation it has
challenged our thinking about the commercial contexts of popular
culture. "Lord of the Rings: Popular Culture in Global Context"
brings together leading scholars in the fields of media and film
studies to explore the various strategies and implications
underlying the global presence of "Lord of the Rings." Chapters
address how the trilogy has been planned and received as a media
business; how it was received by critics and fans, and how
spin-offs, franchises, associated media, and indeed the text itself
have been affected by its success and appeal. The book covers
different national contexts and presents a lively and diverse
combination of textual, historical and empirical study.
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